SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: make continuously, save aggressively, purchase a home, and plan for retired life. Yet Gen Z is approaching money with a fresh perspective. Rather than focusing solely on long-lasting build-up, this generation is focusing on balance, hea

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